Who We Are
GMEX Robotics (formerly Fitell Corporation) builds physical AI for real commercial environments. We pair reliable, purpose-built hardware with best-in-class AI partners, avoiding the costly trap of vertical integration that slows iteration and locks in yesterday's intelligence.
Our platform addresses labor intensity and variability in commercial kitchens, with expansion focus on transportation and logistics, industrial automation, and resources exploration, wherever operators face staffing pressure and the need for genuine reliability.
Our approach is focused: we build durable, practical hardware engineered for human-centric operation. When better AI emerges, we integrate it without rebuilding the machine. That's the GMEX difference. Reliable terminals paired with the world's best brains. Built for the work that matters.
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Management Team
Yinying (Sam) Lu,
CEO & Director
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CEO since October 2023, has been working with the business since 2017, scaling the customer base from 60,000 to over 100,000 members. Proven operator with large-scale enterprise experience.
Chun Wai Edwin Tam
CFO
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Over 20 years in accounting, auditing, and treasury. Fellow member of the Hong Kong Institute of CPAs and ACCA. Member of the Chartered Governance Institute UK.
Jack Zeng
CTO
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Head of Technology at Fitell, driving commercialization and partnerships under CEO Sam Lu. Founded and scaled technology ventures; delivered AI solutions to Fortune 500 clients. Led global launches of advanced hardware and robotics across North America and Australia.
Brian Hartzband
President, U.S. Operations
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Leads United States business operations, commercial partnerships, and North American market development. Previously at TEKsystems, UBS Financial Services, and Merrill Lynch.
Our transformation is a story of staged, capability-driven growth. From precision hardware to intelligent systems
We modernized our foundational expertise, integrating sensors and connected systems to capture real-time movement and force data. This precision hardware platform became the foundation for everything that followed.
From data to robotic platforms
We expanded into robotics, developing systems centered on actuation, sensor fusion, and machine learning that operate reliably in dynamic settings. The underlying technologies are now applicable across multiple domains.
A strategic evolution, not a departure
We broadened our mission from Fitell to GMEX Robotics: engineering intelligent systems that interact safely and precisely with the physical world. The same motion expertise that powered our original business now powers autonomous robots designed for commercial deployment.
The Transformation
Industry 4.0 demands more than automation. It demands speed, precision and adaptability. GMEX is the answer. Introducing the all-new 5. AXIS Collaborative Robot. Crafted from aerospace aluminum. With a seamless, unique body. No messy wires. Zero. Interference. Pure aesthetics. With micron level accuracy. And dynamic torque control. It handles delicate chips like a scalpel. Yet drives heavy loads with ease. Flawless execution. From R&D to mass production. It turns complex workflows into efficient art. This is your core competitive edge.
GMEX Robotics Manufacturing Intelligence.
