Who We Are
GMEX ROBOTICS (formerly FITELL CORPORATION) is advancing from precision fitness engineering into advanced robotics — applying decades of motion, biomechanics, and hardware expertise to build intelligent machines with reliable performance and human-centric design.
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Our transformation is a story of staged, capability-driven growth.
From precision hardware to intelligent systems
We began by modernizing our foundational expertise — integrating sensors and connected systems to capture real-time movement and force data through precision fitness solutions with interconnected hardware.
From data to robotic platforms
Building on this platform of data and mechanics, we expanded into robotics — developing systems centered on actuation, sensor fusion, and machine learning that can operate in dynamic settings.
A strategic evolution, not a departure
We now have a broader mission from Fitell to GMEX Robotics: engineering intelligent systems that interact safely and precisely with the physical world. While health and performance remain our first and most natural application domain, the underlying technologies —responsive actuators, vision systems, and adaptive control algorithms — represent a versatile new pillar of our business.
This technological expansion is the essence of our rebrand. We are applying our deep understanding of motion to a new frontier — building robotics capabilities that drive innovation first in wellness, and ultimately across multiple domains that require precise, adaptive physical intelligence.
We are a human performance technology company. We are not leaving fitness behind; we are redefining it — moving from selling equipment to delivering measurable, personalized human performance transformation.
The Transformation
Industry 4.0 demands more than automation. It demands speed, precision and adaptability. GMEX is the answer. Introducing the all-new 5. AXIS Collaborative Robot. Crafted from aerospace aluminum. With a seamless, unique body. No messy wires. Zero. Interference. Pure aesthetics. With micron level accuracy. And dynamic torque control. It handles delicate chips like a scalpel. Yet drives heavy loads with ease. Flawless execution. From R&D to mass production. It turns complex workflows into efficient art. This is your core competitive edge.
GMEX Robotics Manufacturing Intelligence.
